Most of the time business owners make their funnel as their generic website where people look for generic information. Your funnel should act as a closing agent where people buy from it not just read it. What if this is your first business? Should you make it as a generic website too? No of course.
Let’s sit down and understand this concept before you invest hundreds or thousands of dollars to your designer.
Focus on one goal.
Simple, yeah? There will be no any other CTA buttons that focus on achieve that one goal. It’s either for book for a call, buy your next book, subscribe your coaching diet plan, sell your digital brush any other sort if things. Your details info you can provide them only in one section where you describe who you are or what company you are. That’s it. Your customers should already know you before they make the purchase.
Have different offers? Make it an upsell or downsell.
It’s one of the great way to increase your revenue or get your customers info for future retargeting campaign. How to leverage both of these weapons? If your already have a group of audience that already trust you, use upsell offer. If you are just starting up use downsell offer such as freebies or low ticket products to cultivate them later on. Don’t worry if you don’t have one, you’ll figure it out after you have your first 10 customers. Now sell that service/product first.
Encourage the CTA
If your funnel is a generic website , it’ll not encourage buyers at all. It’s just like typical corporate websites in any part of the world that focus on informations only. Your copy should engage people desire and outcomes. Not just people read to gain knowledge, but people read to make that purchase. Here you can give your brand’s voice in the funnel. It’s like you persuade your mom or dad to buy that Lego.
Make your audience becomes a buyer as soon as they finish skim through your funnel. Any extra informations that unnecessary you can put in your social media bio. Focus on sale.
That’s a wrap.