Repetition. That’s the short answer. We often mistake that we always need to make every part of our funnel looks different in every aspect to make it look good. Instead why not just focus on the basic?
Let’s breakdown to 3 different part of repetition that you can easily apply for the design.
Repetition in colors.
The most visual part in every design. Yes, colors. Stick to your brand colors around 2-3 colors when you are designing your funnel. This impactful give the vibe of professional. For festivals or child’s theme colorful color plays a major role too but make it balanced. Focus the repetition of the ‘colorful’ colors with big contrast of a color such as white background.
Repetition in layout.
This involve in hierarchy and position of your content. The simplest layout you can follow how your competitors doing it. How to make your funnel different? By changing the pictures, fonts and colors but the layout should be the same. With this layout where your buyers adapt in your niche, it’ll not scare them away.
Repetition in CTA buttons.
Last but not least the button that will change the fate of your funnel’s success. Focus on one color, one font, one type. That’s it. Don’t complicate it. Want to have different button for different section? Make them less visible compare to the main CTA button. That CTA button should be use often through your funnel.
Repetition is one of the best skills in design that you can make your funnels looks professional ahead of your competitors. The best part is your customers will remember you.
That’s a wrap.