We always get that one moment where we saw that offer and we can’t move on until the moment we purchase it. That’s how good the offer is. It’s like ecstasy. The timing, the pricing ah what a sin. This is where we want to reach.
The question is how to achieve that in your funnel? Let’s plan it out.
- Let him cook. Headlines combine with reposition.
Love this catchphrase. Woody’s face, oh Lord make me laugh out loud. You need to grab your customers with an attention seeker headline first. Don’t play safe at the same time, don’t make it too controversial. Your 1st part of the copy should follow up with customers’ pain. Show them you understand them well.
- Pictures that feel like they are the next agent 007.
You enter the finest tailor shop in town. You order a custom tuxedo, suddenly the tailor told you they use the same material as in the James Bond movie. Your headline should blend in well with your picture. It gives the sense of “Yeah, that’s exactly how I imagine”. Avoid random or generalized pictures, this doesn’t focus on specific niche at all.
- Attractive fast clicking CTA button
Make your CTA button big, with colors that attract your customers. Well when I say big and attractive doesn’t mean it should be bigger then the headline. It should be noticeable. When your customers read your awesome mouth watering offers your CTA button should encourage them. What if you have different offers? Advisable make a different page to upsell/downsell.
Focus on understanding your customers’ pain will make the process easier. Research common design in competitors to “duplicate” their success.
That’s a wrap.