We all know the word ‘niche’ is the most common word that we all hear in our business world. But why do need to niche to get the quality client? Simple, not all people will buy your product. Niching is not like you are looking for that one specific audience very details nitty gritty
How to niche your funnel without hurt your pocket even waste your time? Let’s go tackle this.
Know your competitors well.
Open your eyes wide. See the every details of your competition what kind of funnel they use. Start with their fonts and colors. Nothing more. See how their funnel flow, what type of offer there are no secret sauce. We are not reinventing the wheel. If most of the funnels use Google font like Open Sans, then use the font. No need to be so different since your whole funnel design will look different by colors, image placement and your offer.
Use your customers’ language.
It’s like you Google late at night in 3AM “waterproof carpet for cat, best coffee spot near me, how to know she loves me (lol)” etc etc the list goes on. But you get the gist of it haven’t you? Use this kind of words in your funnel since these words already niche down for your specific audience. Up your game with tools like Ahrefs or Semrush to know your customers’ desire.
Don’t fall in niche trap.
Sometimes business owners make their products way too niche. It’s like you are looking for a needle in haystack. Don’t push too hard. How do you want to know your niche is good by launching your funnels first. Make different titles to hook your dream clients with A/B testing then you know which is the best funnel you can go with.
Your funnel is the best way to target your specific customers. Think like your customers, it’s a good place to start.
That’s a wrap. “You are one funnel away.”
Mobile design shouldn’t go crazy. Focus on usability and clean look.
We all know mobile usage is increasing year by year. The stats proved where a lot of online consumers came from smartphones. Even online purchases are dominated by mobile users. Can’t blame them since it’s just the tip of your finger to make a purchase.
A lot of big companies make a change by focusing on mobile optimization. Let’s make your funnel optimize with the latest design.
Hero section is not bloated.
In desktop view you can do a lot of things for design. It’s mouth watering for a designer seeing a big blank canvas where you can go all out in design but not in mobile. Hero section in mobile design should look more minimalistic rather than a pack full of flying unicorns. Your hero should have your Headline, a hero picture which is not too complex and your CTA button. That’s it.
The CTA button is the same as the desktop.
There are certain CTA buttons that have this kind of fill in a form or long box to fill. You can imagine the moment I’m describing the button. Yeah, that kind of CTA button. If it’s on mobile it’s really distracting your users. Mobile space is very limited, good design gives you space to breathe even as the pack the design is. Make your CTA button clear and simple.
From horizontal to vertical.Your reviews, your social proof logos, your offers etc. Things that align horizontally that require your desktop space a lot should be aligned vertically. What if when you align vertically it suddenly becomes too long because the mobile view is too cramped? Remove some of the info only take the essentials one. When was the last time you read a whole long 15000 word essay on your mobile?
Mobile design is an evolutionary design that keeps changing from time to time. Even we as designers need to catch up with the design but we still focus on evergreen designs that don’t die in trend.
That’s a wrap.