Often we see, the copy is great but the design is meh. The same goes the other way round. Why do you need these two to become harmonious? Do you remember when the scene of Kung Fu Panda Po climbed the kitchen because he’s hungry to get the cookies? That’s when Master Shifu found the formulae.
Let’s make your funnel have the yin and yang so you can achieve your target revenue.
Craft copy with sections.
Usually writers when their ideas come up they’ll just write it down till it stops. It’s good, that shows you are a good writer but this time intentionally divide your copy by sections. Start with hero sections, then about you, later your offer until you reach your last footer ending. Divide it one by one, all of those lengthy words you wrote.
Choose the essentials.
After you divided them all. Now this is where we are stuck. Sometimes we redo it again. You need to choose only the essential points you need to put in the funnel. You are not trying to make the next New York Best Selling Book here you are making the World Best Funnel! Quick tip, the lengthy words should be at max 3-4 lines only. When you enter the 5th line, divide to new sections or just do bullet points.
Convey your words with pictures.
A picture is worth a thousand words. Everyone knows that. All your chosen essentials will be conveyed with pictures. A good one of course! Make sure pictures that you choose need to be logically aligned with your customers standards. Community, people smile happily together. Property people hand shaking with a house background. Business coach a person standing in front of a crowd that shows they are giving a talk not singing posture.
Make Master Oogway smile from the heavens to see your result fellow students!
That’s a wrap.