When you hit publish, your funnel will go live. Your funnel is the promoter, the base of your marketing. This gives a crucial moment that you need to ensure all are working perfectly. We are not looking for perfection but we want the process to be smooth like butter.
You hit the jackpot the moment you receive your notification that sales are entering. Let’s make the last check.
Fonts.
Fonts are 80% and above used in funnels. Major different types of font will give different cautious feelings. Don’t use too many types of fonts to look fancy. Be minimum. Just choose 2 types of fonts and stick to it. If you notice you have more than 2 you can start changing it. Choose what you often use in the funnel. Usually, fonts that are heavily used are Roboto, Open Sans and Lato.
Colors.
In the environmental industry they go with green, brown and yellow. Technology industry they go with blue, purple and orange. The list goes on. Professional looks we are looking for. Choose 2-3 colors only. Don’t worry, this doesn’t mean you need to redesign your funnel just make the colors look consistent. From header to main body and to footer.
Buttons
Check all the buttons. I mean all of them. Never miss one single button even a link. This plays a crucial part during the process of converting your customers. The moment you publish that is the moment your customers expect your funnel works properly. If you think you get extra buttons and you don’t need it. Remove it. If you think that the button doesn’t open to the link that you want it to. Fix it.
Be prepared, be ready. Your customers expect things to go smoothly at their end. Check your funnel before you hit publish.
That’s a wrap.