People tend to forget often. They always need to be reminded of. Marketing is one of the key principles in every business. This applies to your design too. Why? As nature, our visual memory it’s stronger compared to our hearing and verbal memory.
Let’s think back to the nostalgia of Coca Cola , Happy Meals and Levi’s. Ring a bell? The color red pops up in our mind. That’s how your design should be remembered.
CTA button.
Let’s start with a beginner’s mistake. The CTA button isn’t the same design. Even worse the colors and the shape are entirely different! We need to have consistent CTA button design to ensure our audience doesn’t confuse. Every hover, shape and colors of the button should prioritize top consistent design in your funnel. Avoid this mistake at all costs.
Layout.
Decide your layout of your funnel diligently. It’s quite a hassle but it really strains the eye if your layouts are not consistently arranged. Either the flow is consistently on the left side , the center or zigzag you decide which one is the best. You can understand your layout with the help of your copywriting.
Font’s size.
Typical mistake as we don’t differentiate the fonts carefully. You can see in CSS where the fonts are written or in the code. Choose which words are for your title, headings, subheadings and body text. The consistency of your font size will make your funnel readable 7X better. Plus it will act as a guide for your audience to skim your content easily.
Consistency is a common word we heard but it plays a very big role in certain aspects especially in design.
That’s a wrap.