You believe your service or your product can help more people out there but it seems it didn’t reach well. Your copy? Tick that one off. Marketing? You are a guru in that area. Or maybe your offer? Of course your offer is a no brainer. Then, where’s the mistake that should be improved ?
No worries my fellow friend. I got your back.
Avoid novel-ish.
Remember you are making a funnel not a continuation of the Harry Potter series. We need to embrace the term “less is more” . Treat your funnel like a highway banner which requires very little time to understand it, especially your hero section. Put only essential information that your audience needs to know. Be creative when you want to implement your heart touching background story but keep in mind which scenes are essentials that are worth putting in your trailer (the funnel of course).
FAQ
This is where you can put all your royal flush information. This part also can act as a filter that can remove any prospects which are not suitable with your product or service. Not all people can fight Lord Voldemort to save the world. Only the chosen one can. The best FAQ is where people don’t need to ask twice and how to achieve that? Ask your customers. That’s it. You can see how in recent years many people switched to the Iphone after Apple listened to their customers’ feedback. Mouth to mouth effect is the greatest marketing of all.
Upsell , downsell and free
The best alternative way where we can consider our funnel converted. Even though it’s not our main product, “ka-ching” sounds still there. Make sure these three offers have attributes where you can detect why your customers choose them instead of the main product. Upsell focuses on enhancing the main product, downsell focuses on improvising the main product and free product focuses on freeing the doubt of how valuable the main product is. Even though we lost the battle but won the war. Professor Dumbledore is really proud of you now.
Wingardium leviosa! Enchant your audience to become your lifelong customers.
That’s a wrap.