3 design mistakes that you should know if your funnel conversion rate is lower than 20%

Sometimes we have that day that stuck or hit a wall where we did wrong in our funnel. The materials, the copy, even the timing is right . In the business world where the law of the jungle is applied. We wanted to be the lion, not the deer isn’t? Enough of those mindset stuff, let’s fix your funnel ASAP.

It’s complicated. Yup that’s the crucial part. It’s like a drama series where we don’t know who the protagonist or antagonist is and we end up watching different drama series. Your funnel has too much information that is not organized properly or it’s just plain too too much. It’s difficult for your customers to understand what product you want to sell. Which is the main product, the upsell and downsell? Make it clear. Go by section per section. Especially in the hero image, don’t overwhelm your customers. They’ll run while saying “I am speed” .

Too color-ish. Colors, colors, colors everywhere. There is a reason why I put “s” behind “color” words. It’s a lot of colors. I’ll be blunt, it looks unprofessional. Use two to three colors is already sufficient to make your funnel look professional. Even if you are in a children’s education niche that needs to use many colors you still need to use color hierarchy for your customers to digest your funnel. Why do you need this? It’ll avoid straining your customers’ eyes. There is no other reason than that. It feels like you can breathe when you see a beautiful funnel doesn’t it?

There is no flow. Every design needs to have flow. Is like a river flowing smoothly without any beaver’s dam. How to achieve this ? Your copywriting must align with your design. Every copy has its own frame , decide your design which one needs to be added or removed so that it’ll not disturb the flow of your funnel. Your customers will just skim through and not read every nitty gritty of your funnel unless after they skimmed it. That pure 3-7 seconds when they skim your funnel your copy that combines with your funnel plays a big role because that will decide whether they want to stay in your funnel or not.

That’s a wrap.