A lot of business owners out there still in a bind in deciding should they make a website or a landing page. Which one should they focus on to. Here I make some crucial points that can help you decide.
- Landing page focus on one product
All of the attention should be focus on that one product/service without hindrance of others. Avoid Upsell and Downsell in the landing page. You need to ensure your customers didn’t think twice by choosing between other products instead they should think take it or leave it of the offer. Convince all you can that one product/service of yours in that one page with no doubt.
- Website give all those nitty gritty informations
It’s a place call home. All of your information and your product informations should be in one place. Make your customers easy to look up about you and your services/products . If support is not needed just to ask simple question that is an ideal website. Avoid unnecessary informations that doesn’t relate with your WHOLE business. It should be pack with informations but sufficient people know who you are and what you are doing.
- Choose based on the the needs not wants.
Focus on what do you want to show to your customers. Keet it simple. It’s not about you but about your customers. Always put in your customer’s shoes before launch either your landing page or website. Be the solution that they want. Avoid overwhelm your customers with informations or offer since it’ll scare them away, be bold not salesy.
Remember the purpose before decide to make either landing page or website. If you only have on product/service landing page is right for you but if you have more website should be the right choice.
That’s a wrap.