We all like FREE stuff. It’s a huge profit for us business owners if the FREE stuff can give us income or help our business go smoothly. But sometimes, free stuff is just FREE. Nothing much. They have their own limit, you’ll hit a ceiling when you reach a certain point of your business.
When involving purchases in design here we want to ensure what are the main digital assets that are worth every penny.
Premium fonts.
Pretty basic isn’t it? No sir. Premium fonts really give a different vibe towards your funnel. Why bother to use premium fonts when we already have Google fonts. Well, you can but if you want your funnel to look like a world-class brand then that’s your answer. Every brand has their own fonts that make us notice even a heartbeat.
Stock photos.
Paid stock photos give a lot of choices for different occasions and activities. Let’s say you wanted a picture of a crowd , in free stock photos you’ll get limited pictures and sometimes it’s unusable to make a good picture for our product. In paid stock photos all pictures are taken for business in mind.
Mockups, vectors and illustrations.
Don’t see them as “simple” digital assets since all of the paid assets really give you a brand worthy look. These mockups, vectors and illustrations premium all are crafted by talented designers that are targeted with specific niche. They know what they are doing and your target audiences. Why bother searching for thousands of free things that have been saturated used while you can be a rare breed with premium looks that made you stand out from others.
Think of these digital assets as an investment, not just fancy looks. It’ll become fancy if you treat them wrong.
That’s a wrap.