Upsell and downsell offer is a blessing. That one little offer literally can generate you millions of dollars! These offers have many forms either extra toys, a discount voucher or even extra service. But one thing for sure, when should we use that extra offer?
Let’s settle with an easy structure so that this article doesn’t turn into an MBA programme lol.
How many offers do you have?
Well we all start somewhere haven’t we? If you only have one offer, come up with at least one more extra offer. It can be higher price or lower price or it can be both. You choose, you are the brilliant Sun Tzu of your business. How do you know you don’t have too many or too little extra offers? Simple, think how easy you should deliver your extra offer. That’s it. Make it fast and quick.
Which offer is the main offer?
Main offer should be highlighted the most in your sales funnel. Make sure your main offer is the main course for your customers to eat. Your customers will feel bloated if your extra offer which is the appetizer is focused as the main course. It’s not about the pricing but how content your customers should feel with the main offer and your extra offer should elevate that feeling.
Position it with correct timing.
It’s like when you pay at the cashier then, the well trained cashier asks if you want to add anything. That well trained cashier is your funnel. How to position it? You can either make it included in your order form or in your exit pop up. Both of them work well. That’s it! Simple isn’t it?
Be good in knowing your offer to give clarity to your customers throughout your funnel.
That’s a wrap.
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