The moment you achieve the lowest bounce rate in your funnel you feel with joy. But that happiness turns into a despair. You have lower your bounce rate but the abandon in cart is high. Your customers don’t make the last payment. Why? Is there any Decepticons trying to breach their data?
Buckle up Autobots. Our customers is our Tesseract we need to take them back. Let’s roll.
Email reminder for abandoned payment.
The simplest method of them all. We all are busy so do our customers. They want to make the payment but suddenly their newborn baby started crying, the wife called due to the car make a weird noise, oh no is that you Bumblebee?! Use the email reminder to remind them to make the final purchase. Leave a quick note, avoid long type reminder. Send like a friend who remind to his buddy that he’s forgot he’s baseball hat during the Thanksgiving party.
Pop Up of free or downgrade material
What if they ignore your reminder email? We ain’t back down from that. Create automate workflow if don’t make the payment after the reminder email. The automate workflow should be a downgrade version of your offer or a freemium stuff that they can test drive your product. It’s not they want your product its just they don’t believe you yet. Want to go extra mile? Make a special funnel specific for this offer. That’s how you woo them from Megatron’s sweet lies.
Blast Ads should be target to them again.
Persistent aren’t we? Hah! Let it be. This time, when you target for the same audience you should make the offer looks different. Add more social proof this time in the ads and in your funnel. Show your retarget audiences that there are not the only one that has problem. Avoid being salesy since they are your retarget audiences. You are not Sam Witwicky’s girlfriend. Lol.
What if they still didn’t make the purchase? No worries, we did our best since along the process they are some will make the purchase. It’s still a win for us.
That’s a wrap.