We all heard or read whereas we need to have “the flow” to make your funnel convert haven’t we? Here I can help just to show you the framework and the rest is up to you. Since “the flow” depends on how you bring it. Let’s dive into it.
You need to have your own backbone storyline.
This is where you need to decide what kind of character you want to be. Avoid mimicking others or compete heads on with the big name. We need to face the reality that we are just nobody. Your customers are the Batman here, you are just their Robin or Albert the Butler. Why do you need to have your own character to make your storyline? Because you need to put them in words and express them through pictures/videos in your funnel. I really love when my clients have their own characters, it’s easier for me to express them in their funnel.
Understanding funnel essentials by birdview.
When you have your own character you need to plan it well. This is the part where we need to be clever. Even if you have the best backstory, like how all of Gotham feels safe when they see the Bat’s logo on the sky you need to align your story with funnel’s wireframe. Understanding funnel’s essentials such as offers, testimonials , hero section , brand colors, FAQ and other things are basics that need to be implemented with your character’s backstory. All of this needs to be seen from a bird view perspective to make a good layout for your funnel.
Be consistent in your storyline and layout.
*Here is where the crucial part is. Consistency is the key to making people understand your whole funnel. They’ll ride your “flow” with ease, it’ll be smooth like riding the Bat Mobile without any crime reports on the radio. How to be consistent? Designs, type of voice and storyline is on track. Only these 3 things that you need to be consistent. Don’t mix the color up, don’t suddenly add a different vibe and don’t suddenly change your storyline from Batman to Rapunzel. This will disturb your flow.
Keep trying in tackling your own flow because not all people are born with it but we can achieve it with practice. Failure is just another Joker that we need to defeat.
That’s a wrap.