Well of course we wanted the cheapest and the best quality (My asian parents look at me proud the moment I write this phrase lol). It is not wrong at all to increase your price.
You can try experimenting with these 3 ways you can put in your funnel.
1. Subscription based idea.
A lot of SaAs companies are doing this. It’s a little bit complex when compared to niches. But what if you shift your business to look subscription based? You can see nowadays more companies starting to shift to this pricing anchor so they can look less pricey than other services. Not all services can be make subscription but they should be a recurring income that you know of in your niche.
2. List benefits that affect their feelings.
Rather than it’s original made from 100% cotton from the USA, why not soft to wear because it is made from 100% cotton from the USA? It’s not wrong stating the facts but the way we stating the facts are the best way to convey the feelings. You feel the products are less expensive when you see the products benefit you more. But remember, ensure the audience is the correct audience.
3. Help them by comparing with competitors
We don’t condemn or being harsh towards our competitors. Instead we are helping when making a comparison table side by side of our service and others. No need to search scrolling hours making research for them anymore. Be genuine in comparing, the right person will choose you.
Big money requires big decisions. So no need to rush them, nurture our audiences and be consistent.
That’s a wrap!