It’s harsh isn’t when you see your own funnel look isn’t that convincing even for you. Where does it go wrong ? The answer is fonts. Where is the base of all. The copy and the design all of them involve fonts.
Here are some quick fixes you can try to apply to your own funnel to make them look more professional. All of these you can do by yourself without your funnel designer.
Stick to one or two types of fonts.
If you decide to stick to one type of font play a lot with Bold , Italic and Underline functions. It gives a lot of variety but at the same time it’ll look well balanced since it came from the same family of fonts. Want to gear up the game? Add one more font, this second font you need to decide to use as Headlines or Body Text. Either one you choose but please use it consistently. Don’t mix both headlines or body text in two fonts because it’ll look unbalanced. It hurts your audience’s eye. It’s like you are using ancient Egyptian text. Ouch.
Highlight crucial points.
It’s like you are reading books, of course that certain quotes or important notes you’ll bookmark and highlight them aren’t? Same goes for your copy. Don’t highlight all. Lol. But wisely choose that can trigger your audience’s emotions. When you highlight the crucial points, your audience will likely skim faster through your funnel. This will help your audience understand your funnel in a short time. Guess what, we really love things that don’t consume much time. That’s why the fast food industry and the fast fashion industry grow rapidly from time to time.
Sizes of your fonts.
*Be bold in playing their size. Remove the unnecessary words. Increase your font size that is worthy enough to make your audience grasp your funnel’s main message. Decrease your font size if it explains details of your context. Don’t use all your fonts in the same size since it’ll lose the hierarchy dynamic. Refer magazines and newspapers about how they use fonts in terms of marketing to make people glued their eyes to them.
Fonts are your best Formula 1 pit stop for quick change to make your design look more professional. Change them all and go back to your race track.
That’s a wrap.