Funnel is a very powerful tool that we need to leverage it to its full potential. Either design or copywriting you need to understand how successful entrepreneurs actually make their funnel be a money making machine.
Here are 3 basic steps of funnels that we all encountered in every multi million brand :
- Make your funnel collect your leads.
Well, a pop up page is a good way to collect new leads. What if you want to collect QUALITY leads? Filter them out with your funnel. It’s easier for you to close if you have a specific audience that already has qualified your criteria as ideal clients isn’t? Be specific in your funnel , you can either make short funnel or long form funnel. It’s either ebooks, webinars , free short courses, anything that can make your audiences feel it’s worth it to put their email there.
- Make your funnel sell your product.
What do you need to do after you have leads? Sales! We all love that word. You already filter out your qualified leads. Don’t hold back but at the same time avoid being salesy. You need to ensure your brand is in which category either in informational type or ecommerce type. Informational types go with soft sales by giving values to make the sales. Ecommerce types go with hard sales by giving discounts and coupons.
- Make your funnel automated.
You already master these 2 elements now 2 more elements which is fire and earth to be the next Ava- sorry wrong place. Repeat these 2 processes for a long term sustainable business. I’m also one of the subscribers of big brands for business coaches, digital products, physical products , flights the list goes on. I believe so do you. Your email is full with these brands, one thing for sure they automated this process for years.
Avoid perfection, strive for progression. Improve it by time and progress.
That’s a wrap.