Often when first timer build their funnel using the basic template given. But why does your funnel look different when you implement your pictures and copy to the template? The placing is correct, the copy is there but it doesn’t give the same vibe.
Let me explain by sections so that you have clear vision the moment you lay your eye on your funnel.
Hero section.
A section which hook your audience the most. You manage to hook them for the first 3 seconds you already one step ahead from your competitors. The biggest size in your hero section is your product’s picture. Then, your awesome headline follow by your CTA button. Your logo, menu, and sub heading (the one that describe your headline) should not be big enough to grab other’s attention. In your hero section the size sequence is in decreasing order your product, headline and CTA button.
Testimonial section.
At here often people put long form of testimonials since to show it’s from your real customers. Yes and no. Why? People always SKIM in internet. They ain’t just focusing on that testimonials. What you should do, choose the best highlighted words from your customers and make them the biggest. The describing testimonials yada yada should be afterwards. What about video testimonials? Easy, same as before quote the life changing feedback from the video and make them big. It makes your customers want to watch the testimonial video till end.
Offer section.
I’ll be blunt. The price is the one should be the biggest and the most attention grabbing element. Since you already make your customers go through all your heart touching copy that touch their inner desire. Make their life easier by showing them your final price big and clear. For your product details, just listed them down to give a little push to your customers.
Simple but impactful isn’t? Be mindful for your sizing since it make big differences in design world.
That’s a wrap.