Hero Image’s basics are image, headline and CTA button. There’s no Michelin Star secret. How do other designers make it look different but give the clean look? Because they understand the fundamentals of the hero image design.
Cool some steam, let’s jump straight to our 3 fundamental hero images for your design inspiration.
- Image-Left ; Headline and CTA – Right
This is the most basic that is widely used in every type of funnel. Don’t go too crazy with this one. Maintain its format. Just be creative with your image only. That’s it. If you ever feel one to make pew pew shiny flying jargon thingy make it focus on your image only. The key here is image is the bait while your headline elevates the image.
- All centered start with Headline, Image, CTA
This concept is a very straightforward message. Your headline plays the main role while your image makes your headline look clearer. Here you can be creative by either putting an image or a video. Tips to make your hero image here outstanding. If you want to put a video make sure they have a good thumbnail image. If you want to put an image make sure your image is too complex.
- Headline-center top ; Image-Left ; CTA-right
This is the best usage for your customers that are ready to buy your product. The CTA button here is replaced with a checkout form. This funnel is one of the powerful concepts. But, it’s powerful if your customers are already cooked just waiting for the food to be served. Here, what should be focused on is the flow of your checkout form. Your image is just supporting them to make your customers make the order. Your headline is more likely clear as a day for customers to buy not baiting them.
Be more concise with your design planning because the content will follow up with your hero image. Image attached is visually applied of fundamentals that I shared.
That’s a wrap.