We’ve been there right? At least once or maybe more. Revamp the design, want to make “professional” – like design but suddenly cricket noise . Nothing happened ! The copy is good, the design is phenomenal but why can’t it give you money? Let’s go back to the drawing board. Oh don’t forget your coffee, I need your focus. Let’s dive into it.
Design is not for your audience. It’s not like your wow funnel is not good but the design is not user friendly for your audience. You need to know your audience very well. You as a business owner need to be crucial to tell your designer or make your funnel design suitable for your audience. Your funnel design is at best should be straight forward. It’s like “BAM!” straight on point no “PEW PEW” dark side galaxy, but if your audiences are Star Wars’ fans the “PEW PEW” part is a must (lol). Your funnel design is not like IKEA. Yeah you read that right the giant Swedish company for home furniture. It’s a playground for us grown ups. If you went to IKEA did you not realize you are in there for 2 hours walking looking at the furniture? Your funnel needs to be IKEA. Period. I really love when I bump into some funnels that the designs are well made, the content, the copy , the direction that the funnel guides me is insanely oriented. A big applause to the designer and the business owner since it hooked me straight 30 minutes reading the whole funnel and made me decide to buy the $$$ programme HA! That’s how important your design funnel should be like IKEA.
Urgency button is not urgent enough. The button doesn’t scare your audience. We are not haunting your audience but the urgency plays a major role. Why do we need the urgency? Because that little push literally can increase 40% of your conversion rate without you revamp your whole funnel design that costs thousands if you hire professional designers. This is not a secret even for me as a designer but I want to ensure you can solve your problem first before jumping straight forward to do the design.
That’s a wrap.