Well in this digital era, I think most of us know how keywords play a big role in the internet. It involves Google rankings, SEO optimization yada yada , all that techy stuff. It’s quite boring but all this boring stuff actually needs to be implemented if you want to be the lead in your pack.
Disclaimer : I’m not affiliated with any affiliate of tools that I mentioned. Purely share based on my experience and usage.
Keyword research. If you have an agency or a whole team to do the keyword research for you then it’s fantastic. But if you just started or don’t bother to take an agency for now, start with these 3 basic free tools first :
1. Google trend
2. Google Ads
3. Think with Google
As a starter, I myself always start overcomplicating things which are the best and which is the most decent. Throw away all that. Just focus on these 3 first, I can’t say how long you need to use these tools. After you know how to use these 3 free tools please put all those keywords that you researched in your funnel. Test it to your audience, see how well it converts.
Getting serious in keyword research. This requires after you have familiarized what keywords you need to use after you have tested them with the free tools. There are dozens out there but I highly recommend these 3 tools that worth to pay :
1. Ahrefs
2. Semrush
3. Ubersuggest
Why them? Since they are more user friendly to use. Yeah only that one reason. I’m just a funnel designer not a SEO expert. Same goes for you I believe. We are just business owners, we don’t need to be an expert but as long as we understand how to use these tools it’ll be great. Try any of these tools, make a deep research of all the keywords that you used before in the free tools in these paid tools. You’ll find a lot of Aha moments when the paid premium tools list your keywords.
Once you grasp at least the surface of these free and paid tools keywords research tools. You are already 2 steps ahead than your other competitors. Please be familiar with keyword research since it’ll be a tremendous advantage when you plan to hire an agency or invest in some keywords tools.
That’s a wrap.