Deep down we all have that fear. We acknowledge we are just strangers like me and you right now. But how do all successful business owners like Russel Branson, Robert Kiyosaki, Richard Brandson (can we appreciate that all of their names start with R ? Lol ) . They are not athletes or entertainers but how come people know them? I don’t want to preach emotional support here, let’s dive into it.
Testimonials. Yes this one particular word literally can boost your funnel trust up to 60%. We humans are automatically influenced by others. To buy something new or to do something new needs a lot of courage. That’s why Amazon’s review is the most reliable example we can see. Same goes to your funnel, the more reviews/testimonials you have the higher your credibility is seen by your customers. Ensure the testimonials are genuine, want to know a secret? Genuineness doesn’t mean they can’t be paid. You know what I mean. I rephrase that, make sure they are genuine and it doesn’t matter whether they are paid or not. Capiche?
Brands. You need to ensure your customers know your brand. What identity you want to deliver through your funnel. You can’t suddenly pop up and say “Hey this is my product, please buy it”. It’s you yourself who needs to do your own work to build up your brand so that the moment you launch your funnel people already recognize you. Decide what colors, how you approach your audience. All of that needs to be implemented in your funnel’s design and copy. It’ll be great if the first glimpse of your funnel your customers already knows is your funnel.
Referrals from trusted sources. If one of your friends suddenly sends you a funnel link through Whatsapp will you open it? Of course you would. Since it’s from your friend. But what if you want your funnel to reach more people but be trusted by others? Influencers are the best choice. They already have their own audience, they already have gained their audiences’ trust. Use that to leverage your funnel to full potential in terms of grabbing your customers’ trust.
That’s a wrap.